Euro Casino Vision

Euro Casino Vision

InterCasino has been a thought-leader in the online gaming industry since launching its first US dollar currency casino in 1996. Since then, the brand has successfully localized into seven distinct but related sites, each nationalized for countries from Central America, to Asia, to Europe. The four InterCasino Euro currency versions, localized for Germany, France, Spain and Italy, underwent a six months, customer-led redesign, which has modernized, unified and simplified the experience at each property.

Since the launch of the individual German, French, Spanish and Italian sites sharing the Euro currency software in 1999 –Europe has modernized and accepted unification through a shared currency so, the InterCasino family of European sites have responded with their own unification. All InterCasino Euro currency sites have recently been redesigned, sharing common navigation configurations, imagery and branding, while maintaining their credo of providing outstanding graphics, support and software in local language and currency.

The four InterCasino Euro currency versions, localized for Germany, France, Spain and Italy, underwent a six months, customer-led redesign, which has modernized, unified and simplified the experience at each property.

The fresh look of the new sites brings a more inviting user experience and simple-to-navigate structure to each of the properties. “Colour choice, amongst various other factors, was important”: said Nicky Getley, Brand Manager of the InterCasino Euro products. “Consolidation of the language specific Euro products in a manner that would be universally appealing, raise brand awareness and offer players information they need and demand were top priorities. The new sites complement the award winning, ever-evolving software and are immediately recognizable as part of the InterCasino brand”

The newly launched sites contain more information in the local languages of the users regarding software features, ‘live’ winner information in the Euro currency casinos and the player benefits available in the European versions. “The enhancements drastically improve the player’s experience and ensures our Euro currency products establish their position as Europe’s choice casino brand,” adds Ms. Getley.