Thanks to popular Hollywood movies, besides all awards winning Million Dollar Baby, and recent stars such as Holly Holm from Albuquerque, female boxing enjoys a raise of popularity all over the world. In Santa Ana, New Mexico, several local casinos express interest in managing female boxing duels to attract crowds and profit from betting.
Star Casino of Santa Ana marketing director Scott Eldridge claims that female boxing is more aggressive and passionate that the male one. This quality seems more appealing to male gamblers and make them spend even greater sums on betting. Therefore Star Casino prefers female boxing battles to male ones.
According to Scott Eldridge, a typical Friday night boxing event increases the casino revenue by 20%. Without counting the betting commissions, only the seats, sold at 10 dollars each, can generate over 20,000 dollars revenue on such events.
Female athletes promoters in New Mexico consider Star Casino boxing ring one of the best facilities for boxing events. It is one of the largest rings in the state with 2,800 seats located on all four sides of the boxing ring.